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News Archive / July 2008

The biggest lies behind beauty campaigns

31 Jul 08 under Hype - Edit | Delete

Everybody is talking about being beautiful. Every fashion & beauty magazine literally screams about it from every single one of its glossy pages, luring the readers into the world of perfection. How can anybody resist the fast spreading beauty-mania when everywhere you go, you’ll see a goddess- like Angelina Jolie, or Charlize Therone and Kate Moss presenting their perfect bodies and smiling at you, as if it was the most natural thing in the world.
No question these women are beautiful, representing the ideal of beauty for millions o...


15.000 Visitors attended Berlin Fashion Week

30 Jul 08 under Hype - Edit | Delete

It was a total success- bigger, better and simply the best Berlin Fashion Week since the premier of the event in June 2007.  The numbers speak for themselves- over 15.000 visitors attended the third season of Mercedes- Benz Fashion Week Berlin. Sponsors, organisers, designers and guests are thrilled. “This season we saw more designers, press and VIPs at Mercedes-Benz Fashion Week Berlin than in any other season. We are very pleased with the success of the event,” says Maia Guarnaccia, Vice President IMG Fashion Europe.

More than ...

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Armani Exchange to cooperate with Dj Tiesto

30 Jul 08 under Hype - Edit | Delete

Armani Exchange is targeting its younger audience by partnering with the world renowned DJ Tiesto. The Italian fashion brand is sponsoring Tiesto's In Search of Sunrise performance in London's 02 Arena.  To be admitted to the private performance - and an autograph signing - fans must purchase a limited edition Tiesto pack containing an A|X T-shirt, CD set and exclusive pass, available nationwide at all Armani Exchange stores. To celebrate this this collaboration AIX stores will also play Tiesto podcasts throughout August.

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Ralph Lauren designs for the US Olympic team

30 Jul 08 under Hype - Edit | Delete

Ralph Lauren is going to lend his designer hand to the US team at this year's Beijing Olympics.  The American fashion designer will knight for them opening and closing ceremony outfits, as well as village wear pieces. "Polo Ralph Lauren is a quintessential American brand that represents a timeless and classic look which we believe our athletes will be excited to wear," says Norman Bellingham, US Olympic committee chief operating officer.Items from this Olympic collection will also be available to buy in the US in limited  editions....

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Jil Sander potentially up for sale

29 Jul 08 under Hype - Edit | Delete

According to the report, Jil Sander label is financially underperforming. With Raf Simons producing elegant and structurally beautiful collections for the label season on season, the London-based private equity fund has grown frustrated with waiting for the figures to catch up. "It's a classic case of a brand, which is adored by the fashion press but which has a question mark over its financial success," an unnamed source c...

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Married Marc Jacobs

29 Jul 08 under Hype - Edit | Delete

According to the rumors Marc Jacobs is on the verge of marring his boyfriend Lorenzo Martone, whom he has been dating for the last three months. "He's totally excited," an insider said about the designer . "He said he's head-over-heels in love with Lorenzo. His life is coming together now." The rumors though has been widely discredited by various sources close to the design superstar.

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Gisele Bundchen to sell her apartment

29 Jul 08 under Hype - Edit | Delete

According to the Wall Street Journal Gisele Bundchen has relisted her Manhattan penthouse with a selling price of $5.9 million, which is just over half of the original asking price when it went on the market in September. Apparently even supermodels are feeling the credit crunch. 

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John Galliano to launch eyewear

28 Jul 08 under Hype - Edit | Delete

John Galliano and Maurizio Marcolin, style and licensing officer of Marcolin - which already produces eyewear for the likes of Tom Ford and Roberto Cavalli, has just signed a five-year partnership. The new contract marks Galliano’s return to sunglasses chic by the designer, whose previous eyewear line folded with former partner Airess in 2003. The debut collection will be unveiled next autumn. "Sunglasses and eyewear are essential accessories to make a statement on and off the runway and I am really excited to give them a Galliano twist," sa...

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Gucci launches new GG range

28 Jul 08 under Hype - Edit | Delete

Gucci’s Creative Director Frida Giannini has reinvented the classic Sixties Gucci canvas, updating it with a sleek, glossy coating, re-worked to have a patent finish. "This is a historical Gucci fabric that I have re-invented in a very fun way," says Giannini. "With Crystal GG, each accessory becomes a statement-maker, perfect for the powerful and glamorous Gucci woman of today."

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Five O’ clock heroes bemoan Aggy’s fame

28 Jul 08 under Hype - Edit | Delete

The band Five O’clock Heroes - on whose debut track, supermodel Agyness Deyn sings lead vocals - are starting to think that choosing such a high-profile collaborator has backfired on them. "Something I do find quite annoying is when there's a photo with Aggy and the band, quite often they'll just focus on her and chop our heads off - even though she's only recorded one song with us," says frontman Antony Ellis.

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Berlin: Obama’s speech contra Fashion Week

25 Jul 08 under Hype - Edit | Delete

Berlin, the capital of Germany, turns to be a center of international events. Just one week after Berlin Fashion Week, that brought to the city thousands of visitors from all over the world, the German metropolis was a host to another international event. This time on political scale. The candidate for US presidency  Barack Obama was holding a speech at Berlin`s Statue of Victory, the spot where usually such events as Berlin’s Gay Parade and Techno Parade take place. And, the same as during these to parties, the half of Berlin was headi...


Burberry launches childrenswear boutique

24 Jul 08 under Hype - Edit | Delete


Burberry is going to open a dedicated childrenswear retail space within Harrods.  Visitors to the Knightsbridge store will find everything they need for their 4 to 10-year-olds, as well a baby section catering from new born to four years. Best sellers include trench coats and dresses that match the design of the men's and womenswear collections.

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The Gucci and Puma Effect

24 Jul 08 under Hype - Edit | Delete

Gucci and Puma are the brands wearing the trousers for parent company PPR of late - in its second quarter sales report, the company credits the twosome for better-than-expected results. While sales at Gucci and Puma were outstanding, the figures for fellow PPR stablemates Yves Saint Laurent, Bottega Veneta, Stella McCartney, Alexander McQueen, Balenciaga and Boucheron also on the climb.

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Double-digit growth for Armani

24 Jul 08 under Hype - Edit | Delete

Giorgio Armani has just unveiled its annual report proving that it is defying the credit crunch in spectacular style. The company revealed a net profit rise of 66.2 per cent last year to 218.7 million Euros. "The company is in great shape from a financial perspective with both revenues and profitability constantly on the rise, reflecting the success of our strategic decisions of recent years and a consistent period of extraordinary creative energy," the fashion house’s spoke person said of the report.

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Versace Real Estate

23 Jul 08 under Hype - Edit | Delete

 Donatella Versace, like many of other fashion designers, is branching into interior design 

after signing an agreement with Africa Israel to design the 55 residential apartments, spa, club and common areas to stand on Manhattan's prestigious Madison Avenue. New York’s Clock Tower was built by architect Napoleon LeBrun and was ...

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Heidi Klum’s precious legs

23 Jul 08 under Hype - Edit | Delete

Heidi Klum recently had her legs insured in London for $2.2 million. However one leg was discounted by $200,000 because of a small scar. The 35 year-old mother of 3 explained, “They are different values because I have this little scar. I had to be examined in London. A guy came and inspected my legs."

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Naomi Campbell’s and Kate Moss’s long lasting friendship

23 Jul 08 under Hype - Edit | Delete

Supermodel Naomi Campbell seems to have found someone she does not want to fight with.  In a recent interview with a British tabloid the multimillionaire catwalk queen was talking about her close relationship with Kate Moss. Campbell said,  “I'm so lucky to have friends like Kate, who are there for me whatever, ...I'm there for her if she's going through relationship problems or any troubles. We've been through so much together”. The pair h...

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Alexander McQueen designs charity scarf

22 Jul 08 under Hype - Edit | Delete

The british designer has redesigned his signature accessory to raise money for Breast Cancer Care. The scarf valued £140 will come in a delicate pink paisley. It will be available exclusively at Selfridges as part of its charitable Pinkridges event, which runs from the end of August.

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Helena Christensens to be the new face of Odd Molly

22 Jul 08 under Hype - Edit | Delete

Helena Christensen has just signed to be the face of Odd Molly spring/summer 2009 campaign. The supermodel will host the runway show and attend the party at Copenhagen Fashion Week making her debut with the label. There will be photo shoot the same week and the ad campaign will feature in fashion magazines in the US, England, Italy, Sweden and Denmark from January 2009. "Helena really likes what we do and our partnership is the result of a super simple negotiation," says Odd Molly‘s creative director. "We have really hit the mark with Helena...

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Viktor & Rolf to collaborate with Diesel

22 Jul 08 under Hype - Edit | Delete


The creator of Diesel Renzo Rosso has purchased a majority stake in the cult Dutch fashion label Viktor & Rolf. The two fashion powerhouses have been in talks since September 2006. "It's a new chapter to start building on the brand and to focus on creativity," - Dutch designers explained their decision. "We needed to team up with a strong partner to realize our dreams. It's like a marriage: You have to be sure you have the right partner." On the agenda for future investments are eyewear and jewellery line and opening of freestanding ...

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YSL's Art goes under hammer

19 Jul 08 under Hype - Edit | Delete


The art collection of Yves Saint Laurent and Pierre Bergé is to be sold in Paris by Christie's auction house. The auction will take place in February with half the proceeds going to the Yves Saint Laurent and the Pierre Bergé Foundation and the other to Berge himself. W...

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Kate Moss to star in Longchamp new campaign

19 Jul 08 under Hype - Edit | Delete

French actor Gaspard Ulliel will star opposite Kate Moss in the newest Longchamp campaign. He joins the British supermodel in her sixth season working for the French fashion house. Photographed by Mert Alas and Marcus Piggott, the images were taken in Paris on the terrace of the Café de Flore in Saint Germain des Prés. All the pictures chosen for the campaign will appear in magazines from mid-August. 

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Berlin Fashion Week first days of shows

19 Jul 08 under Hype - Edit | Delete

Summer in Germany has officially begun as Mercedes-Benz Fashion Week kicked off in Berlin before this weekend. Lac et mel got the city off to a decadent start with its Twenties-inspired collection. Meanwhile Sisi Wasabi brought us an elegant mix of culottes and boxy-shaped jackets and Susanne Wiebe presented her eye-catching polka dot print dresses and tattooed body stockings. Penkov, Smeilinener and Berlin star Michalsky w...

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How to get into fashion industry

18 Jul 08 under Hype - Edit | Delete

What is fashion networking?

Fashion networking - probably you have heard about it before but you are not sure what is all about. According to the definition social networking is “ a grouping of the individuals into specific groups to meet other internet users Lexposure_admin


The Heart Of Fashion

16 Jul 08 under Hype - Edit | Delete

Karl Lagerfeld and Marc Jacobs are among the fashionable faces who lend a charitable hand to the Heart & Design Organization in order to raise funds for the Royal Brompton Hospital. Each designer is going to create a piece to go on show to the public during London‘s Fashion & Design Week and then be auctioned at Christi’s.

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Burberry’s success

16 Jul 08 under Hype - Edit | Delete

Known for its popularity in the UK the British label Burberry is showing further growth in its profits. Thanks to promotional shots for Sex & the City and ads campaign with Agyness Deyn the cult brand continues to grow and grow. Angela Ahrendts, the chief executive of the company says about the success: "I am pleased with Burberry's start to the year in an increasingly challenging external environment. Our brand momentum is strong, driven by product innovation and a focused management team. This momentum, together with the diversity and ...

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Another fashion disaster for Victoria Beckham

16 Jul 08 under Hype - Edit | Delete

Victoria Beckham has added to her string of failures as a fashion designer with the flop of her latest jeans line for men. However she still plans to unveil a pricey women’s collection during New York Fashion Week in September.

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Marc Jacobs mistaken for a homeless person

15 Jul 08 under Hype - Edit | Delete

The Louis Vuitton fashion designer Marc Jacobs was failed to recognize by a stuff member at the 303 Gallery in Chelsea. The low level staffer failed to identify the famouse designer and asked him to leave. Gallery owner Lisa Spellman confirmed that Jacobs had been to the gallery and that an employee had been let go.

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Catwalk Queen

15 Jul 08 under Hype - Edit | Delete

Naomi Campbell has just confirmed that she is going to take part in international runway shows for a few seasons yet. In an interview with Reuters the supermodel said she would not be retiring from the catwalks because there are still not enough chances for black models in the industry. "Now at Paris Haute Couture there was only one black girl out of all the shows. It cannot be a trend." - she said. "I'm very grateful for my career, but I worry for the girls after me for the opportunities they get - the way they get treated. And this is one ...

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New Face of Calvin Klein

15 Jul 08 under Hype - Edit | Delete


Calvin Klein has just announced the american model Garrett Neff as a star of the label’s upcoming underwear campaign. The black and white campaign images shot by fashion photographer Bruce Weber on a beach in Miami present Neff’s modern masculinity. They will be published by Vogue in September magazine issue.

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Knight For Bottega Veneta

14 Jul 08 under Hype - Edit | Delete

The Italian label Bottega Venetta has signed the expertise with fashion photographer Nick Knight to shoot its upcoming campaign. The Italian label known for its partnership with such names as Annie Leibovitz and Philip-Lorca de Corcia has chosen Knight for his “sense of adventure”. "Nick emphasises the process of creating images, which is similar to the way I approach design." - explained Bottega Veneta’s creative director Tomas Maier. The most images have been digitally manipulated to create a striking composition. They will be available to...

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Fashion, music and charity

14 Jul 08 under Hype - Edit | Delete

The American songstress Rihanna is going to star in Gucci’s first campaign for the children’s charity. The campaign called “Tatoo Heart” will start in December showing  Rihanna in ads featuring limited edition products, of which 25 per cent of sales will go towards the UNICEF. According to Gucci’s creative director Frida Giannini, the songstress was chosen for her “strong personality”.  "When we decided to dedicate a full ad campaign, more than just creating products, to really come out and show our commitment to UNICEF, I felt a m...

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Westwood's Real Opinion

14 Jul 08 under Hype - Edit | Delete

It has been said that Vivienne Westwood was not impressed with the wardrobe of the recent Sex and the City film. But according to the latest interview that the British designer gave for Vogue all this allegations are just a rumor. She pointed out that the fashion house has always had a great relationship with the movie team, having worked with them on both the television series and the film. “I stayed throughout the film, and was overjoyed to see Sarah Jessica in her beautiful wedding dress; furthermore, I have been delighted to notice recen...

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Fashion Forward Winners announced

11 Jul 08 under Hype - Edit | Delete

British designers Christopher Kane, Erdem, Marios Schwab and Roksanda Ilincic have been announced as the recipients of the Fashion Forward sponsorship. The award established two years ago by British Fashion Council is meant to give winners a firm platform to develop their businesses into influential fashion brands. The scheme provides financial support to UK-based designers in their early stages who have already taken part in London Fashion Week.

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John Galliano unveils his first fragrance

11 Jul 08 under Hype - Edit | Delete

Fashion Designer John Galliano will unveil his first fragrance this October. The scent called Galliano will be available exclusively at Harrods. Those who attended the fragrance launch in Paris, described it as sweet, light and floral. The scent combines lavender, rose, bergamot, amber and violet notes and comes encased in a fabulous bottle that was designed to look like one of Galliano's couture creations.

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DKNY fashion show

11 Jul 08 under Hype - Edit | Delete

The New York fashion label is going to celebrate its 20th anniversary. For this reason the brand has announced its return to the tents at Brytan Park during New York Fashion Week. Having shown its collections as a continuous "standing room" catwalks show since 2002, this time it will be back to a formal seated format. DKNY will show its spring/summer 2009 collection on September 7th.

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Lagerfeld turns his attention to home

09 Jul 08 under Hype - Edit | Delete

Karl Lagerfeld, has turned his attention to the world of real estate. The designer has just signed a deal with Dubai Infinity Holdings to create "limited edition" dwellings on Isla Moda in Dubai. It is reported that till the end of 2011 Lagerfeld will design 80 homes on the island. "Dubai is a fashion bud on the verge of blossoming into the next fashion hub of the world. The city is alive with culture and rich in personality, making a perfect place for aesthetics, fashion and design to flourish," explained the designer.

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Emporio Armani's New Man

09 Jul 08 under Hype - Edit | Delete

Takeshi Kaneshiro will follow in footsteps David Beckham as the face of Emporio Armani Underwear. He will be the first Asia model to appear in one of the brand’s advertising campaigns. "I am excited to collaborate with Takeshi on this new advertising campaign. He is a film and style icon in Asia where his fame transcends cultures both East and West. His sense of effortless style is very contemporary and sophisticated and together with his good look makes him the ideal testimonial for Emporio Armani," said the designer himself.

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Gucci’s birthday celebrations

09 Jul 08 under Hype - Edit | Delete

The Italian legendary fashion house has just celebrated it’s 70th birthday. The exclusive catwalk show was followed by a very fashionable dinner and after party that was attended by glamorous guests such as Claire Danes and Patricia Arquette.
To mark the first time the brand has shown its cruise collection in Europe the show was related to the sexy Seventies spirit, full of fantasy prints, leather patchworks and sky-high platforms.

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The new YSL Collection

08 Jul 08 under Hype - Edit | Delete

The newest Yves Saint Laurent collection has just been presented at the label’s debut standalone store at London's Dover Street Market. Featuring limited edition pieces in special color ways and customized garments by Stafano Pilati the collection was inspired by travel, functionality and versatility. The event gathered such fashionable faces as Naomi Campbell, Claudia Schiffer and Stephen Jones. Guests were treated to cocktails a limited edition canvas YSL bag.

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Gisele Bundchen for Aquascutum

08 Jul 08 under Hype - Edit | Delete

The Brazilian supermodel Gisele Bundchen and the Irish model Jamie Dornan were back to take part in a shooting for the second time for the fashion label Aquascutum. The couple were posing against the scenic backdrop of London’s St Paul’s Cathedral. All the images will appear in Daily Telegraph next month. Aquascutum's ceo Kim Winser said about the images: "I love the passionate electricity; power is such an aphrodisiac". All the pictures will appear in Daily Telegraph next month.

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Valentino's New Chief

08 Jul 08 under Hype - Edit | Delete

Valention Fashion Group has just promoted Wendy Kahn, their senior vice president of sales, marketing and retail, to chief executive officer. The task at hand now is for her to lead growth for both Valentino and M Missoni. Kahn said that her job at Valentino - "Will continue to allow me to work closely with the design and marketing teams in Italy, as well as with the chief merchants of all the major U.S. department stores and specialty stores to continue to develop Valentino's various divisions and M Missoni.”

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Alessandra Facchinetti for Valentino

04 Jul 08 under Hype - Edit | Delete

Alessandra Facchinetti has just created her first haute couture collection designed for the house of Valentino. She incorporated Valentino signature flourishes - red, embroidery and lace - with a focus on shapes and workmanship. "For the first time in this business, I felt serene and calm; a bit like when you're holding a newborn," says the 35-year-old designer. "I guess creating a couture gown is a bit like having a child - they both grow day by day, step by step. I know it can sound strange, but I never imagined couture could be so soothin...

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Gucci celebrates 70 years of a life webcast

04 Jul 08 under Hype - Edit | Delete

As part of the brand's 70th birthday celebrations Gucci broadcasts its cruise 2009 show live from Rome. Having previously broadcast a webcast in 2006 for members of the fashion industry only, this time everyone was given the chance to view the show. And there's more - on the cards is also a performance from Goldfrapp and an appearance from actress Claire Danes, who is the new face of Gucci's fine jewellery campaign.

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Mario Testino launches London exhibition

04 Jul 08 under Hype - Edit | Delete

The famous models photographer Mario Testino has just opened his newest exhibition of selected images called Obsessed By You. It contains of Testino's work for advertising clients and books, as well as publications such as Vogue, The Face and Visionaire. The exhibition will be on view and on sale at the Phillips de Pury Gallery in London’s Victoria  from July 3 to July 26. During the opening the photographer himself walked through the gallery pointing out his favorites pieces. The event gathered many who-is-who in the fashion industry s...

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Givenchy's New Girl

02 Jul 08 under Hype - Edit | Delete

Lakshmi Menon is the embodiment of Givenchy's new-season style. Bengalore model is going to star in the house's autumn/winter 2008-9 campaign alongside Lara Stone, Natasha Poly, Kristen Owen and Maria Carla Boscono. "I chose these five women that represent elegance, femininity and masculinity with character," creative director Tisci explains of the images shot by Ines van Lamsweerde and Vinoodh Matadin. "The campaign is in black and white to represent Givenchy colours: no special effects, as it is about the personality of the girls. I wanted...

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Prada launches made-to-order belt

02 Jul 08 under Hype - Edit | Delete

A good belt is wardrobe must have this season and Prada , for the first time, launching a made-to-order service which will allow customers  to create the perfect belt for their shape and style. Designs are available in a wide variety of different materials and colors, including patent leather, crocodile, saffiano and snakeskin.
Simply visit the Prada boutique on Bond Street, Sloane Street or in Harrods to see a selection of samples and chose your ideal style you can visit Prada boutiques.

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Kanye West for Louis Vuitton

02 Jul 08 under Hype - Edit | Delete

Louis Vuitton just after announcing its upcoming partnership with Comme des Garcons, has unveiled another collaboration - this time, one for the boys. Kanye West has revealed  that he's working on a range of mens shoes for the label, while prepping his first own-name womenswear line to launch this autumn.

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John Galliano’s tribute to Lisa Fonssagrives

01 Jul 08 under Hype - Edit | Delete

The newest Christian Dior haute couture collection was presented on Monday in Paris as a requiem for arguably the most iconic and the first supermodel of them all, Lisa Fonssagrives. A model in devilishly well-cut white mega flared coat with a huge hip enhancing black patent leather belt appeared from a palatial country house backdrop replete with Old World chandelier. Fabulous black crocodile jackets paired with sheer skirts, remarkably elegant tulle embroidered flared dresses and a few sliced-by-a-surgeon suits in silk chartreuse were the ...

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Lanvin’s subtle sort of fashion

01 Jul 08 under Hype - Edit | Delete

The French fashion house Lanvin has just presented an exhilaratingly collection in Paris setting a new agenda on how men should dress in the future. The brand designers seem to understand perfectly what clothes are meant to do for cool guys - make them look themselves. Playing with proportions, using light weight fabrics and  elements of women’s fashion this collection is just outstanding.

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Louis Vuitton and Comme des Garcons to collaborate

01 Jul 08 under Hype - Edit | Delete

Louis Vuitton and Japanees fashion house Comme des Garcons are going to open a joint store in Tokyo. While Kawakubo has designed the retail space, Vuitton are investing in it financially and all profits will be divided. The two fashion giants will cooperate for three-month period offering bags designed by Comme founder Rei Kawakubo in Vuitton’s monogram pattern. "It is impossible to overstate Rei Kawakubo's influence on modern fashion," said Marc Jacobs, Louis Vuitton’s current creative director. "I find it wonderful to think that 30 years a...

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